Career Change to Digital Marketing – A How to Guide for Salespeople

    Career Change to Digital Marketing

    Career Change to Digital Marketing – A How to Guide for Salespeople

    1024 576 Surej Shams

    Career Change To Digital Marketing – A How To Guide For Salespeople

    Back in 2014, I started my career in Sales.

    I won’t say Sales is a bad thing. But is it right for you?

    That’s what makes the whole difference.

    Just like many of you, I did an MBA from a reputed college in South India. Right after finishing the course, I was campus placed into a company in one of the Sales roles.

    I worked there for a year and I wasn’t content with what I was doing. I felt like, negotiation or hardcore selling really not my thing.

    The next turn I took was a wrong one. But we learn from mistakes, don’t we?

    I chose a channel sales role to avoid selling directly. But my bad, it was worse for me. I was totally not getting on track with that role.

    However, I must say that the financial benefits were pretty good there. But eventually I was worn out, and my only option was to quit.

    And what did I do after that?

    You are going to read that below, mostly about how I switched successfully from Sales to a Digital Marketing role and how you can too.

    Today, I am a full-time Digital Marketer. I do blog about Digital Marketing and I was also fortunate enough to work on some freelance projects before getting into my current full-time role. Moreover, I’m happy and super-focused on what I’m doing.

    And I can’t wait to tell you about the inner-workings. 

    Reader’s tip: Well, this blog post is all about making a career change to Digital Marketing. However, certain parts like the one about academic qualifications are aligned more to the Indian scenario. That’s the only thing; all other sections are universal.

    Why leave Sales?

    If you are still confused about making a move from your current Sales role, here is the thing.

    Do you love meeting people?

    Do you love talking over the phone, mostly a lot of cold calling?

    Do you love convincing people and negotiating with them?

    Are you good at winning targets, no matter how tough the situation is?

    Are you good at managing people, even when they are all super pissed?

    And moreover, are you okay with working under pressure?

    If you say NO for at least 4 of these questions, trust me, you aren’t going to survive in Sales. But don’t worry, it’s not the end of the world and I’m no way discouraging you.

    We are here to open another door, something that really works out for you.

    And let me make one more thing clear.

    If you are in a Sales role for the quick money and you absolutely don’t love the job, it is not going to last. You will eventually be tired enough to quit the job.

    If you are with me so far and feel optimistic about this, that’s awesome.

    This blog post will probably help you take the next big turn in your career.

    7Day-Digital-Marketing-Course

     

    Is Digital Marketing right for you?

    Sales, is not for everyone, just like how Digital Marketing is not a ‘one size fits all’ trade.

    There are certain skills that you must possess to succeed in a Digital Marketing career. They mostly matter more than your academic qualifications.

    Do you have some essential Content Skills?

    If you are good at writing content, there is a good chance that you will love Digital Marketing. If you can write content that can drive attention and convert sales online, perfect, you are in.

    It doesn’t mean you should write like Shakespeare or Oscar Wilde.

    But you should be able to convey concepts through your writing, with proper grammar and punctuations.

    Tomorrow if you write an article about ‘How to make money online?’ people should be able to read and understand your content, and if they really learn something out of it, that’s where you win.

    And let me tell you this secret. Just like any other trade on the planet, you will get better as you write. So even if you are a total beginner, that’s okay, let your words flow and flourish.

    Can I get you a ‘Tech Savvy’ tag?

    You don’t need to be a pro in PHP or Java to do this.

    Have you ever downloaded a movie from a torrent website?

    That level of tech friendliness is good enough to start learning Digital Marketing.

    But, if you still struggle to install an app on your phone, maybe you shouldn’t be thinking about making a switch to Digital Marketing.

    Hope my point is clear.

    In reality, some knowledge of HTML, CSS and probably JavaScript will help you in your Digital Marketing career.

    Do you dig out your Creativity often?

    If you have zero creativity in you, it’s going to be tough.

    Are you a person who likes to deal with oil refineries and mechanics of the marine vessels? Okay, maybe that’s too much.

    But basically, if you like such stuff, and you are not really artistic or creative, you may find Digital Marketing boring in the long run.

    So how and where do you use your creativity in Digital Marketing?

    If you are a Digital Marketer, you will be sometimes writing content for various online campaigns and even you will have to decide on a landing page design. These are just examples; you will be literally dealing with all the creative material and content that gets published on your digital assets (website, social media pages, email etc.)

    To attract and retain the users, some amount of creativity is a must.

    Do you analyze situations?

    Yes, it’s good to have some analytical skills.

    People who are good at numbers and analytics are generally chosen to handle roles that involve PPC (Pay Per Click) campaigns and web analytics. These roles would mostly involve processing of a huge amount of data and making informed decisions about how to do one of those much-needed tweaks on a paid campaign.

    But don’t worry if you are not an analytical person, there are many other roles in the Digital Marketing domain that you can take up.

    Roles involving Content Marketing and Social Media generally require people who are more aligned towards the creativity side.

    I would say these 4 skills that we just saw above, could be the decisive factors in your Digital Marketing career.

    Just give it a thought, find out how good you are in these skills, and remember, there is always room for improvement.

    How about my qualifications?

    I have met quite a good number of Digital Marketers after switching to my Digital Marketing career.

    So, this is the situation in India.

    Most of them are B.Tech graduates.

    Some of them are MBAs.

    Then there are a good number of MCAs.

    I have also met people who have done their bachelors and masters in arts, commerce and science subjects. So that covers pretty much everything.

    But when the competition tightens, this is going to happen, or it is already happening.

    Many good companies prefer BTech graduates (and MCAs as well) for a Digital Marketing role.

    And some really good companies consider MBAs for this role, and they are mostly paid well.

    But the other graduates don’t just lose hope.

    There are ways you can stand out. And we are coming to it.

    Plus here is a thing. I know people who have done masters in arts subjects and currently handling Digital Marketing roles in some of the reputed companies.

    Most of them started their career with exceptional content skills and that took them eventually to Digital Marketing.

    So, there are positive things happening almost everywhere. You only have to prove that you are good enough.

    Here’s what you can do to boost your career switch into Digital Marketing

    Apart from your qualifications and skills, there are certain things that will help you stand out in the job market.

    Trust me, if you really want to stand out, you have to go that extra mile, and that’s definitely going to pay off.

    Here’s a bunch of clever but simple tactics that you can follow to gain more knowledge and expertise in Digital Marketing, which in turn will help you switch quickly into one of those dream jobs of yours.

    Explore never-ending resources on the Internet

    A blog post a day will keep you updated.

    There are tonnes of blogs, videos, ebooks, checklists, podcasts, and infographics available on the internet if you want to learn Digital Marketing.

    And the best part is, a huge chunk of these resources come for free.

    There are advanced paid courses available, but the free ones are seriously good enough.

    If you put enough effort to read one blog post every day, that will boost your knowledge beyond your expectations.

    You only have to search on Google and find out some of the best resources. Type any topic, you have it there.

    Another good practice is to watch a buttload of video tutorials from YouTube.

    Divert some of that energy from Netflix to YouTube.  You’ll see the difference.

    There are professional vloggers and content creators who are experts in Digital Marketing offering walkthrough video lessons on YouTube.

    You just have to follow their channels.

    Watching a minimum of two video tutorials a day is decent enough.

    Apart from this, follow popular bloggers on social media and subscribe to their newsletters. So that whenever they publish a new blog post, it is delivered right to your inbox.

    But what do you do when you don’t have time for all this?

    There comes podcasts for your rescue. Learn while you commute, eat or even at the gym.

    Install an app like CastBox or any other podcast player. Subscribe to your favorite content. Get all your favorite lessons through your ears.

    I’m listing some of the top marketers and bloggers who publish content on Digital Marketing here. The list is endless, but still, these are some of the best.

    • Neil Patel – Digital Marketing blogs, video lessons and podcasts
    • Backlinko – Blogs and video lessons on SEO and link building
    • Smart Blogger – Blog posts that teach blogging
    • Shoutmeloud – Blog posts, videos and podcasts on blogging and WordPress
    • WP Beginner – Blogs and video lessons for WordPress beginners

    Reader’s tip: Take some time to check out Google Academy for ads. They have courses on AdWords, Analytics and many more. Take up one of those courses and you can earn a certificate from Google.

    Hubspot also offers courses on Inbound Marketing, Content and Email Marketing. These courses will get you a good understanding of various aspects of online marketing.

    Moreover, all these courses are free and offer certifications that will definitely help you stand out in a job interview.

     

    Join a training program and get certified

    Joining a reputed institute for a Digital Marketing training program is not a bad idea. Again, if you are a total beginner, taking up a course will help you get a better understanding of the whole Digital Marketing domain.

    I can even list down some of the benefits of joining a training program here;

    • You get to go through a structured training program with a proper syllabus.
    • Hands-on experience on areas like SEO, PPC etc.
    • You get certified, which will be an added advantage when you attend job interviews.
    • Some of the institutes offer an internship after the training program. This could turn really beneficial if you get to work on some of the live projects.

    Most of these courses are of 1-2 months duration without an internship.

    Apart from this, there are plenty of online courses available, in case if you don’t want to get out of bed every day and run to an institute.

    Online courses also offer certifications after the training program. Interestingly, in India, there are many young graduates who opt for such online courses today. And I personally know people who have got job offers from companies in Digital Marketing roles because of an online course they have done (and they were good candidates too, the course was just a plus).

    I don’t really want to endorse any particular institutes or online courses in this article. You can search online for some of the best training centers in your city. Make sure you are doing some background check before you join somewhere.

    How about starting a blog?

    First thing, it’s a no brainer.

    You just need to be focused, passionate and hardworking to do this.

    And when I say blog, it’s one with a custom domain and probably self-hosted. Not anything created on blogspot.com.

    Now why start a blog to find a career in Digital Marketing?

    Here’s the thing.

    By starting a blog on your own, you get to learn these basics of Digital Marketing. I mean you can learn by getting your hands dirty. And no theory lesson can ever beat your hard earned experience.

    Here’s a list of things that you’re going to learn by starting a blog.

    Website Management

     When you start a real blog, you’ll learn how to manage a website. Everything from getting a domain name to choosing hosting plans would only make you wiser.

    You will also learn about Content Management Systems (CMS) like WordPress and how to create attractive web pages to drive conversions.

    WordPress

    I started serious blogging in the year 2017.

    I have no idea how much I liked WordPress as a beginner. Honestly, if there was no WordPress, I wouldn’t have started blogging at all.

    The best thing about WordPress is its versatility. Get a ‘theme’ (free or paid) for your blog and customize it the way you want, and for every other functionality, there is a plugin.

    By starting a blog on WordPress, you will learn to design web pages, publish blog posts, insert images, add CTAs and even to set up a lead magnet.

    In many companies, Digital Marketers are responsible for publishing blog posts and deciding on the layout of the landing pages.

    Your knowledge of WordPress would be a blessing when you come across such situations.

    Some real SEO for your own website

    Learning theory is good, but when it comes to SEO, nothing helps as much as the practical knowledge.

     As a beginner, there are two ways to learn SEO.

    1. Take up an internship
    2. Start an own website.

    And even if you take up an internship, you may not be given any advanced tasks. Mostly, you will be getting beginner level tasks like keyword research and some on page SEO activities.

    As most of these internships are for 2-3 months, you may not really get a chance to know the outcomes of your SEO efforts.

    But don’t worry.

    Here’s what you can do.

    Build a website (preferably a blog), do all the SEO activities there, see the results for yourself.

    I would suggest you to first go through various tutorials and walk-through guides on the web to learn SEO and then you can try them all on your website.

    Trust me; there is no better way to learn SEO than this.

    Writing content for the web

     No matter what your blog’s niche is, good content always pays off.

    Learn to write content that drives attention and retains readers.

    You can refer to some of the best blogs like Smartblogger.com and Copyblogger.com to learn the secrets of this trade.

    The next thing that I’m going to say is not mandatory, but you can follow this if you want.

    I know a lot of people (including me) who blog about Digital Marketing. To be honest, the advantage that we have is, we learn as we write blog posts.

    It doesn’t mean you have to pick Digital Marketing as your niche for blogging. You can write blogs on any damn topic under the sun, and you can do SEO on your site.

    Promoting your blog on Social Media

    Want to learn Social Media Marketing?

    You don’t have to worry about it when you have a blog of your own.

    You can promote your own content on various social media channels through organic and even paid methods.

    Facebook, LinkedIn, Twitter, YouTube, Instagram, Pinterest, and Google+ are great platforms to promote your blog content and build a trusted audience.

    Email Marketing

    Here’s another benefit of starting a blog.

    Email marketing is one effective method to promote your content and drive traffic to your blog.

    I would suggest getting a free account on an email marketing tool like MailChimp.

    MailChimp’s free plan is pretty awesome and fits well for absolute beginners.

    Watch some of those easy video tutorials on YouTube and start learning by creating lists and campaigns on MailChimp.

    On an intermediate level, you can create an email subscription form for your blog, create automations and try segmenting a mailing list.

    These might sound a little overwhelming for the beginners, but there are enough walk-through video tutorials available online.

    You just have to put some work and learn it all by yourself.

    Analytics

    There’s a lot to learn in Web Analytics.

    But you can learn the basics by setting up a Google Analytics account for your website.

    You can start by tracking the number of visitors, bounce rate, page views, traffic sources etc.

    Once you are through with the basics, you can start learning the advanced tracking options.

    And don’t worry about setting up Google Analytics for your website when you have free video tutorials available.

    Or if you have any doubts or need some support you can mail me as well.

    There is another very important thing that I have to mention here. If you build a blog after putting so much time and effort, make sure you are adding it to your CV. That will certainly make you stand out.

    So these are some of the best ways to boost your career switch into Digital Marketing. And which one are you going to try first? 

    Conclusion

    I hope you have got some clarity on how to successfully switch from Sales to Digital Marketing now.

    And remember, you can do all this in just 3 months if you put some genuine effort.

    I wrote this article for people who really want to move out of Sales and start a career in Digital Marketing. Mostly for people who are misfits in Sales jobs.

    Again it’s not their mistake, if you like Digital Marketing you should certainly consider moving into it.

    But here is the most important thing.

    You definitely have to be passionate about this. Not only in the case of Digital Marketing, but anything that you choose to do in your life.

    I’m sincerely hoping this blog post will help you achieve your career goals.

    All the best

     

     

    AUTHOR

    Surej Shams

    I create resources on Digital Marketing, Blogging, and Productivity. I can help you learn actionable Digital Marketing for you and for your business to secure better revenues and a better life. Feel free to reach me on mail@digitug.com if you're looking for some help.

    All stories by: Surej Shams
    24 comments
    • Surej Shams
      REPLY

      Hi Ashok, it depends on the company and the role that you get. But on average you can get something between 3 to 3.5 LPA. And I also know people who are earning less than that. But as you already have 2 years of sales experience, some in-house teams will take it as a plus and you can expect a better pay. And it is not only about certification always, it does matter, but your knowledge and hands-on experience will help you stand out. Hope this helps.

      • Surej Shams
        REPLY

        I suggest learning Digital Marketing on the side and trying for a position that covers digital marketing along with conventional marketing and sales. You will often have to take a huge pay cut if you try for a dedicated digital marketing position all of a sudden. But yes, digital marketing is the future. Take up some courses and start today.

    • Zaheer
      REPLY

      Hi ! This made me feel so good. So I did my Batchelors in management studies with a specialisation in Marketing and have been freelancing in graphic designing since 3 years. I just love the concept of digital marketing and how it works. I learnt the basics of digital marketing through Google free certification courses and also the basics of WordPress. I built my own website by learning everything from YouTube and blogs. I have been educating myself about digital marketing along with my studies. But now due to some financial issues I had no choice but to take a sales job at Samsung Mobile. I considered the job because it was Samsung. But I am not liking the job and want to shift my career to digital marketing. But unfortunately I have signed a one year contract. So I plan on keeping this job as well as learn more about digital marketing through online platforms whenever I am free. So a year after I can easily switch showing that I do have the knowledge required for digital marketing. But sometimes it just scares me ! I lack motivation. Can you suggest me something so that I can pass a year happily along with upgrading my knowledge in Digital Marketing.

      P.S – I am just 21 but with a lot of family responsibilities

    • Arijit Dutta
      REPLY

      Hi,

      Nice content.
      Even I am planning to take up a Digital Marketing course but striving through few questions.

      I am a BBM graduate with 5.5 years of experience in Banking compliance. How do I stand in getting a job after completion of digital marketing course?

      Will the company consider me freshly into digital marketing or vice-versa (will not consider me as I am already in banking with 5.5 yrs exp.) Will I be sidelined just because I don’t have a technical or computer applications graduate degree like Btech or BCA?

      Thanx in advance for your response.

      • Surej Shams
        REPLY

        Hi Arijit, you can take up a course to gain knowledge. Apart from that make use of the free content available online to improve your skills and knowledge.

        Landing on a job won’t be a problem. But to get a good job, you will need to stand out by showcasing good skills and knowledge.

        About your previous experience, if it is totally unrelated, you might have to start as a fresher. You can expect a pay cut in that case, but you can make up later if you are ready to wait for at least 2 years. But some companies do consider your previous experience and will give some weightage.

        You don’t need a technical degree to excel in Digital Marketing. Though some companies consider tech background for roles like PPC and analytics.

        Hope this answers everything.

        • Saurabh
          REPLY

          Hi,

          I find myself in a similar situation . Right now Iam in retail sales and working with a MNC for 2 years. Iam planning on switching to digital marketing. Can you recommend any good dm courses. Also are the dm courses from IIMs worth it?

          • Surej Shams
            REPLY

            Hi Saurabh, focus on knowledge gain and hands-on experience when you look for a course. There are courses available on Udemy for a very low price. Or look for a local institute that can get you training + some real project experience. There are many pricey courses available these days, do some solid background check before investing in them, ask other students who have done it. IIM courses might be good for their ‘IIM tag’, not sure about the knowledge gain.

    • Sachin Mehta
      REPLY

      Dear Surej,

      It is great to see that you are helping through replying all the queries people are making, Congratulations on the sincere blog you have written on Digital Marketing Career pathway. I am also thinking about to change over my career in Digital marketing, preferably, freelancing as digital marketing platform is global in nature, I worked in CRM domain and traditional promotion platforms, such as, SMS, OBD, IVR, WAP etc in a company at mid-level. Now, I want to work on wider platform of Digital marketing, domestic as well as international. I have recently enrolled a course on Udemy. Please guide me further and what should I do for Global standards of Digital marketing and is there still scope to flourish in this field.

      • Surej Shams
        REPLY

        Hi Sachin, certainly there is so much scope as more and more companies are embracing online methods every day. Focus on improving your skills on content creation, SEO, analytics, and automation. These skills are in good demand, and you can build a solid freelance career out of it. Make the best use of free resources available online, YouTube videos and blogs are good enough. You will learn so much for free. Hope this helps.

    • Manali
      REPLY

      Hi Surej,

      Thank you soooooo much for sharing your experience and your knowledge. For the first time ever I am able to relate to someone in terms of my career. I was always confused about what to do.
      I am working into sales from past 2 – 2.5 years and it’s really getting boring and i don’t see my future here, at first I thought only doing an MBA would help to shift my career, but due to financial issues and other problems, I cannot go for an MBA.

      But after reading this, I feel a little confident that yes I can also look for a role in marketing without an MBA.
      Just one question: will my current experience count if in future I plan to change to Digital marketing?

      • Surej Shams
        REPLY

        Hi Manali, glad you found the article helpful. And yes, there are companies that give weightage to previous sales experience. Because you will have a better understanding of how the business works. However, some digital marketing experience will be necessary for a career switch. You can make things easier by taking up a course and joining an internship. The start may be slow, but Digital Marketing indeed has a great future and has a tonne of opportunities. Hope this helps!

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